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3 Steps to Take to Take If Your Employees Bash You Online
Employees are posting every day in virtually every industry—including energy development—lashing out at customers, other employees and maybe even you. Think no one pays attention to your posts and...
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Energy Development Companies Can Get Noticed On Any Size Marketing Budget
Photo from www.oharagov.com The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state...
View ArticleEnergy Marketers: Get Ready for Your YouTube Close Up
Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line. [youtube http://www.youtube.com/watch?v=7FzCQES5c6I&w=560&h=315] Do...
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6 Simple Email Rules for Marketing Your Energy Company
The way you utilize email for your energy business can be a powerful tool in your marketing arsenal—or cost you more than just a sale. If you were to identify one of the biggest revolutions in the way...
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Bringing “Linsanity” to Your Energy Company
Does Jeremy Lin have what it takes to make NBA history? It’s too early to tell. But if you take a lead from him in the way you market your energy related company, you could take your team all the...
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What Environmentalists Won’t Tell You About The Yellowstone Oil Spill
Before you read another story about how Exxon failed us in July of 2011, know that the majority of the people who live in Billings don’t share the sentiment of the few who are so frequently quoted....
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What the Ask.com Brand Ambassador Can Teach You About Customer Service
As an energy marketer with limited resources and time, it’s tempting to lessen the priority placed on customer relations. Eric McKirdy will tell you otherwise. Once you’ve met the brand ambassador...
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Attention Energy Marketers: Google Will Find You (and not in a good way)
Google’s hint at an over-optimization penalty could swing the pendulum back to focus on great content. Focus too much on gaming Google and you could get burned. That’s what Google’s Matt Cutts...
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Going Tradigital
Taking a multi-facted, multi-channel approach to your marketing increases your likelihood of success. Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far...
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What is Marketing?
The fact is, whether you’re an oil and gas company, retail business, electrical contractor or any other business, marketing is always changing and always evolving. Starting with these four basics will...
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